Process and practice of radio programming

As an academic who studies radio, I found this to be an extremely useful introduction to how radio stations work. Although intended as a textbook for radio staff, this book is useful for anyone who needs to understand the sophisticated techniques radio stations use to decide what songs to play and how to develop their brands.

I have read this book over and over, and I can't figure it out. I bought because I thought it would teach me how to cook.